Automated Trading for OOH
Plato is Talon’s proprietary platform that delivers efficiency and optimisation across the end-to-end process of planning, buying and delivering out of home campaigns. Plato underpins Talon’s core service to our partner agencies and clients.
AGGREGATION & SIMPLIFICATION
All OOH inventory in one place with real-time market intelligence
SPEED, EFFICIENCY & SCALE
Live availability and automated trading meaning more time for strategic thinking and face time clients
Enable the OOH industry to scale beyond the current 2-3% annual growth
PLUG & PLAY
Partner external agencies trading through Plato
How it Works
Through the introduction of technology and automation, Plato has enabled efficiency in handling the complex Out of Home market as API’s enable connections to audience data, media owner data and industry inventory
All optioning and bookings flow to media owners via our Media Owner Portal with API enabled trading ready
Route based audience planning tools enable optimisation & bespoke client recommendation
Integration with Space enables up to date inventory data
AUDIENCE ANALYSIS TOOL
Analyse Route audience data & create audience-based frame lists
Environments and format recommendation
Optimisation & randomised frame lists created
Output reports of all campaign data for business analysis
List & map search of all frames in the UK, by geography & Points of Interest.
Build & book plans that create campaigns.