Skip to Content

Plato

Plato Logo

Automated Trading for OOH

Plato is Talon’s proprietary platform that delivers efficiency and optimisation across the end-to-end process of planning, buying and delivering out of home campaigns. Plato underpins Talon’s core service to our partner agencies and clients.

  • Microsoft Teams Image 26

    AGGREGATION & SIMPLIFICATION

    All OOH inventory in one place with real-time market intelligence

  • Microsoft Teams Image 18

    SPEED, EFFICIENCY & SCALE

    Live availability and automated trading meaning more time for strategic thinking and face time clients

  • Uplift

    DRIVE GROWTH

    Enable the OOH industry to scale beyond the current 2-3% annual growth

  • Automation

    PLUG & PLAY

    Partner external agencies trading through Plato

How it Works

Through the introduction of technology and automation, Plato has enabled efficiency in handling the complex Out of Home market as API’s enable connections to audience data, media owner data and industry inventory

CONNECTING OOH

  • Media Owner Portal Plato

    All optioning and bookings flow to media owners via our Media Owner Portal with API enabled trading ready

  • Route

    Route based audience planning tools enable optimisation & bespoke client recommendation

  • Space

    Integration with Space enables up to date inventory data



Unique Features

  • Microsoft Teams Image 23

    AUDIENCE ANALYSIS TOOL

    Analyse Route audience data & create audience-based frame lists

  • Microsoft Teams Image 26

    PLANNING TOOL

    Environments and format recommendation

  • Microsoft Teams Image 24

    AUTO-SELECT

    Optimisation & randomised frame lists created

  • Uplift

    REPORTING

    Output reports of all campaign data for business analysis

  • Microsoft Teams Image 23

    SEARCH

    List & map search of all frames in the UK, by geography & Points of Interest.

  • Microsoft Teams Image 26

    CAMPAIGNS

    Build & book plans that create campaigns.