Smarter as Standard

The independent OOH media specialist

For A Landscape of Possibilities

For A Landscape

of Possibilities

We are a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications.

Combining independence with a collaborative approach, we promote open working between agencies, clients and media/creative partners, combining a reliance on data, insights, automation, smart planning and creativity.

News & Blogs



Talon rebadges its Retail team as Talon Compass to navigate the changing OOH landscape


Inspiring regional audiences with a smarter take on OOH and the Urban Landscape


How the US and UK Markets are Enabling Data-driven Creativity in OOH


Burt’s Bees ‘Wall of Seeds’ Experience on London’s Southbank


Introducing the 4th Video Space: The role for Full Motion OOH alongside Social


US to UK – My internship at Talon


Smarter as Standard video series - launching Talon's manifesto for smarter planning in OOH


McDonald’s Launches Weather-Reactive Outdoor Campaign


A Step up for Start-Ups - How OOH advertising can create the tipping point for start-up success


McDonald’s Kick’s-Off “Wiiiinning” Responsive DOOH Campaign for Monopoly


A Manifesto for Smarter as Standard Out of Home Planning


Talon expands to U.S. with opening of a New York office


UKTV brings terror and excitement to the streets for Celebrity Haunted Mansion


Hiscox displays real-time cyber crime in digital OOH first


Big Mac on the IMAX - celebrating 50 years of the iconic burger


'Bam the Ram' breaks free with Out of Home campaign for the new VW T-Roc


Mediatel's OOH conference highlights the consistency, growth potential and digital relevance of OOH


Waitrose sends snow to Westfield for festive DOOH activation


2018 – Brand and Digital certainty in the OOH marketplace


Interning at Talon


Latest offerings

The 4th Space

An initiative to prove the effectiveness of OOH as a video distribution channel.

Eurovision 2018

The nonsensical, and sometimes controversial, nature of the show can provide brands with the perfect opportunity to be reactive on digital OOH.

Father's Day 2018

40% of UK consumers plan to buy retail goods and the market is worth approx. £700m.

Ramadan and Eid

An opportunity for a very broad range of clients to target a huge UK audience that will be travelling, entertaining and gifting over this period.

April Fool's Day 2018

Coinciding with Easter Sunday, this year’s April Fool’s Day will see a heightened levels in movement of people.

Summer of Sport

With 34% of all adults watch sporting programmes OOH, this summer's packed schedule is the perfect time to target those on the go.

2018 FIFA World Cup

A superb opportunity to reach a brand’s audience around one of the key sporting events of 2018.

Wimbledon 2018

The world's longest running tennis tournament provides a fantastic opportunity to target ABC audiences OOH.

European Championships

Fluidity or travel across the city will be rife, ideal for roadside OOH consumption.

Easter 2018

The ideal opportunity to promote last minute getaways, attractions, DIY and confectionary products.

The Royal Birth

Digital OOH enables relevant, contextual messaging within minutes of the official announcement.

Mother's Day 2018

A must not miss family occasion with a mobile audience visiting relatives or out socialising.

FIFA World Cup 2018 Opportunities

Digital OOH is the perfect choice to deliver dynamic, contextual and data-driven content around the World Cup.

Valentine's Day Opportunities

Target commuters and shoppers in the run up to Valentine’s Day to influence last minute purchase decisions.

2018 Winter Olympics

A great opportunity to push winter travel initiatives, price promotions, live weather updates or ski conditions.

2018 Six Nations Championships

A superb opportunity to reach a brand’s audience around one of the key sporting events of 2018, in particular the hard to reach male AB audience.

January 2018 - OOH Overview

Key trends for the new year, including a surge in health, post-Christmas sales shopping, and a focus on booking holidays.

Filmgoing Q1 Opportunities

The perfect time to associate brands with the high quality film fare of the awards season.

Why OOH in Q4?

OOH isn’t just for Christmas - with more people out and about during this period there are a multitude of events to target audiences, from Halloween to NYE.

Travel Insights and Opportunities in OOH

Whilst Brexit continues to flag an uncertain future for the economy, it seems that holidaymakers continue to value their holidays.


The latest