Smarter as Standard
The independent OOH media specialist
Smarter as Standard
We are a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications.
Combining independence with a collaborative approach, we promote open working between agencies, clients and media/creative partners, combining a reliance on data, insights, AdTech, smart planning and creativity.
News & Views
China shows the way for a post COVID-19 world
Analysis from Ada shows true UK population movement during COVID-19
Consumers Won’t Return to Normal, Brands Shouldn’t Either: The Future of OOH
Frank Bryant Discusses the Effect of COVID-19 on the Out of Home Industry
Out of home advertising's importance during the time of social distancing
Launching Wendy’s breakfast with the Baconator!
Moments of Truth, Trust, Collaboration and Real Momentum
The Future of Special Builds: What We’re Predicting for 2020
Twitter Highlights its User’s Modern-Day Dating Struggles with Humorous Valentine’s Campaign
OOH spend continues to rise, boosted by digital OOH
Talon Expands into Europe and Appoints Winfried Karst as Managing Director, Germany
Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards
Gü Spreads the Love with Interactive DOOH Valentine’s Day Campaign
How brands have owned April Fool’s Day with OOH
Talon Appoints Jim Wilson as US Chief Executive Officer
Talon Appoints Imran Elahi as Head of Digital
3 OOH Campaigns That Went Viral
Talon sinks its teeth into a spook-tacular special build for Dracula
Virgin Media demonstrates ‘unlimiting’ power of data-driven creative
Management changes to position Talon for UK growth in 2020
Holiday Season Trends
Dominate the high street this Christmas
OOH in 2020
World Car Free Day
Fintech opportunities in OOH
Back to school
Using OOH to target young TV audiences
Offering both domestic and global broadcasting rights, the US Open receives interest at a global scale.
Environmental concerns are the top of the agenda for many consumers, affecting everything from health and sustainability to the way we move with a rise in...
A celebration of fatherhood, paternal bonds, and the influence of fathers in society, 40% of UK consumers plan to buy retail goods.
Capitalise on one of the highest spending retail events of the year – worth an estimated £590m to UK retailers.