Smarter as Standard

The independent OOH media specialist

For A Landscape of Possibilities

For A Landscape

of Possibilities

We are a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications.

Combining independence with a collaborative approach, we promote open working between agencies, clients and media/creative partners, combining a reliance on data, insights, automation, smart planning and creativity.

News & Blogs

Latest

13/11/2018

Evaluating the 4th Space of video advertising

09/11/2018

Talon view on recent programmatic OOH announcements

31/10/2018

Talon partners with Location Sciences to power data drive

30/10/2018

Talon & PHD brings digital OOH and social influencers together to promote Nick Jr. show

18/10/2018

Better Together – The 4th Space research shows +23% uplift in brand metrics

17/10/2018

Bold. Brave. Unapologetic. Nike continues to Dream Crazy.

15/10/2018

Global buys Exterion to become biggest OOH Media Owner

10/10/2018

Why Mental Health is still the elephant in the room

09/10/2018

Bag to the Future – Ryanair’s new baggage policy and the potential impact on advertising

24/09/2018

Smarter as Standard – the role of Automation in OOH

20/09/2018

Talon View as Global enters the OOH space by buying Primesight and Outdoor Plus

30/08/2018

Talon Compass: OOH with an accent

29/08/2018

Giant diamond crown installed on the Southbank to celebrate Michael Jackson's 60th birthday

01/08/2018

What Makes an Effective Out of Home Creative?

26/07/2018

Talon and IT Works forms strategic alliance of independent Out of Home media specialists

09/07/2018

Cunard taps into new audiences with social influencer content across digital OOH screens

06/07/2018

#PrideMatters – challenging stereotypes through media, a personal perspective

05/07/2018

Automation and the "P" word in OOH: Why collaboration and Data-led strategies will enhance and grow OOH

03/07/2018

“Make Google do it” Launches in UK Wide DOOH Campaign

02/07/2018

Talon appoints Josko Grljevic to new Chief Transformation Officer role

Generator

Latest offerings

London Fashion Week - AW19

Premium DOOH screens are the perfect match for fashion and luxury brands as they act as a priming agent –providing status, fame and stand-out.

World Economic Forum 2019

The annual meeting presents a fantastic opportunity for brands to reach highly influential individuals whilst tapping into the global conversation.

2019 Six Nations Championships

A superb opportunity to reach a brand’s audience around one of the key sporting events of 2019, in particular the hard to reach male AB audience.

Why OOH in Q1

People want to actively change, learn something new, try different things and are more open to new experiences.

New Year's Eve - US Opportunities

It is estimated that more than 2million people will pack the streets of Time Square on NYE.

Black Friday / Cyber Monday - US...

Over 180 million Americans are predicted to shop in-store or online over this weekend.

Charity Sector OOH Opportunities

November and December are key months for charitable donations, coinciding with major national appeals and Christmas campaigns.

Thanksgiving Travel - US Opportunities

Congested roadways and overcrowded airports mean more eyes on your advertising.

Why OOH in Q4

With a wide range of events taking place across Q4 there are plenty of opportunities for creativity and innovation in OOH.

Diwali 2018

The festival is an opportunity for a range of brands to position themselves as the perfect Diwali gift.

Large Format Digital OOH

A huge investment across the UK has seen a +267% increase in Large Format DOOH inventory, creating opportunities for smarter, efficient and innovative planning.

Halloween 2018

52% of UK Halloween shoppers plan to be prepared for trick or treaters by spending on celebratory food and drink.

London Fashion Week - September 2018

Premium DOOH screens are the perfect match for fashion and luxury brands as they act as a priming agent –providing status, fame and stand-out.

Golden Week - October 2018

Perfect for luxury brands looking to tap into this high spending audience in the mind-set to shop.

Christmas 2018

There is a wealth of opportunities throughout the Christmas season, from shopping to people becoming more sociable and mobile.

Back to School

The market is worth approx. £1.5 billion and is one of the biggest events for retailers after Christmas as parents stock upon a range of goods.

Edinburgh Festival Fringe 2018

This is a fantastic city to showcase OOH and reach a vast and highly mobile audience during the festival.

The 4th Space

An initiative to prove the effectiveness of OOH as a video distribution channel.

Eurovision 2018

The nonsensical, and sometimes controversial, nature of the show can provide brands with the perfect opportunity to be reactive on digital OOH.

Father's Day 2018

40% of UK consumers plan to buy retail goods and the market is worth approx. £700m.

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