Launching into one of the most competitive new car segments means you need a campaign that stands out. For Volkswagen, not only was this crucial, but the campaign also needed to uphold the ID. range’s unique selling point; that all ID. cars are created 100% net carbon neutral.

The campaign had to stand out, create impact and be 100% carbon neutral. It had to get people thinking about life with clean air, and really bring to life the essence of Volkswagen’s all-electric ID.4 SUV.

The entire supply chain was brought together to deliver this stand-out campaign. We created a 12 x 3-metre billboard, made entirely from different kinds of moss, a plant that has among the best air cleansing and oxygenating capabilities.

Our ‘eco-billboard’ captured carbon dioxide via photosynthesis and used energy generated by wind and sun to power the lightbulbs that created an ID.4 outline.

• 121 pieces of PR coverage, expanding the potential reach of 1.1 billion readers.