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TikTok BRITs 2020


1. Objective

In celebration of it’s partnership with the 40th edition of the BRIT Awards, TikTok wanted to dominate London’s OOH landscape with a cut-through campaign.

2. Strategy

  • To build brand awareness, we dominated London with D6s across Rail and Mall environments, as well as 7 banners in popular locations.
  • Working closely with Global Street Art, four murals were hand painted in locations around London, including one that used UV paint and lighting effects.
  • TikTok would also dominate the city in the run up to the awards on one of the most iconic OOH sites of all, the Piccadilly Lights.
  • As the brand was working closely with Scottish singer Lewis Capaldi, we also made sure to give him his very own large format billboards in his home city of Glasgow.

3. Execution

  • On the launch night of the awards, we activated 30 different projections across London.
  • As the red carpet for the event took place, TikTok would dominate the Piccadilly Lights yet again with a 30 minute livestream of the event.

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