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The Scottish Government
Covid
19

1. Brief

We helped the Scottish Government develop effective Covid 19 adverts, which successfully conveyed key messages.

2. Strategy

Through tailored adverts we were able to reach a large audience, increasing awareness of the virus alongside key government messages.

For example, D6s outside supermarkets communicated messages around Food Supply. The speed in which messages were relayed demonstrated the flexibility of OOH and its unique ability to reach a mass audience in times of crisis.

3. Results

Originally planned as a road safety advert, the flexibility of OOH allowed us to adapt under pressing conditions.

This advert ran throughout April, helping to reduce the spread of the virus whilst the infection rate was at its peak.

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