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The Cockfields

1. Objective

  • We collaborated with Sky AdSmart, to create a two-pronged ad Campaign featuring both Television and OOH Advertising.

2. Strategy

  • Through the use of Ada, we were able to target people based on their viewing behaviour and therefore position effective advertising for the show in areas which would receive the maximum attention.

3. Execution

  • Based on this analysis we selected Rail D6s that the audience were most likely to see, allowing us to increase the frequency of exposure, alongside other channels such as linear; TV, Direct TV and Sky AdSmart. 

4. Results

  • +5% increased viewership 35-44 yrs
  • 637K viewers tuned in, outperforming the tasked figure of 500K.

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