Soreen had previously used OOH in order to target a family audience, the brand needed to find a relevant proposition. Looking to reach health-conscious millennials, we highlighted the nutritional benefits of Soreen.
By elongating the ‘ee’ in the brand’s name we created a standout visual device. The creative treatment clicked with the audience and showed that the brand had not just succeeded in communicating nutritional benefits, but also relevancy.
- 129% increase in brand consideration
- 17% increase in brand awareness.