Skip to Content

Platin Casino

Digital

1. Objective

  • Headquartered in Malta, Platin Casino is a global brand that operates in numerous European countries.
  • In an increasingly competitive market, Platin Casino wanted to build awareness and drive consideration by creating an OOH campaign that reflected a real sense of play and fun.




2. Strategy

  • In order to target and activate audiences in the right location - we handpicked 30 Digipanel locations in high footfall areas across Dublin city.
  • By using these digital OOH sites, we were able to reach our target audience and reinforce the associations between Platin Casino and that "real sense of play and fun".



202212 Platin Casino Digipanel 6 1 A

3. Execution

  • The campaign went live on the 6th of June and ran for two weeks.
  • There were various creatives and prizes to be claimed throughout the duration of the campaign.
  • The main prize was €5,000 cash if a participant successfully took a selfie with x 3 number 7's.
  • There were also daily prizes of €250 whereby participants had to catch a glimpse of Twin Cherries, Gold Bells or Bar Symbols to win.
  • This campaign highlighted OOH's role in activating audiences and directing them online.
202212 Platin Casino Digipanel 4 1 A 1

Related Work