- Headquartered in Malta, Platin Casino is a global brand that operates in numerous European countries.
- In an increasingly competitive market, Platin Casino wanted to build awareness and drive consideration by creating an OOH campaign that reflected a real sense of play and fun.
- In order to target and activate audiences in the right location - we handpicked 30 Digipanel locations in high footfall areas across Dublin city.
- By using these digital OOH sites, we were able to reach our target audience and reinforce the associations between Platin Casino and that "real sense of play and fun".
- The campaign went live on the 6th of June and ran for two weeks.
- There were various creatives and prizes to be claimed throughout the duration of the campaign.
- The main prize was €5,000 cash if a participant successfully took a selfie with x 3 number 7's.
- There were also daily prizes of €250 whereby participants had to catch a glimpse of Twin Cherries, Gold Bells or Bar Symbols to win.
- This campaign highlighted OOH's role in activating audiences and directing them online.