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Go Green


O2’s Priority campaign was designed to ignite excitement. The campaign featured a billboard created using recycled posters and live foliage, highlighting the benefits of living a greener life.

Passers-by were encouraged to interact and rip off parts of the poster to take away and plant at home.

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  • Nearly 2000 seed papers were collected by participants
  • Geo-social activity drove +1,479 people to the site
  • 18% higher click-through rate than planned.
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