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Mitsubishi

1. Brief

Mitsubishi launched a multi-strategy campaign that reached consumers in unmissable locations – service stations.

2. Strategy

The objective of the campaign was to drive website visits, increasing test drives, thus increasing sales.

The campaign took advantage of typical January weather and only went live when 1 of 3 weather conditions were met - snow, storm or ice. In order to achieve cut through in a crowded market, the creative also called out the name of the local town.

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