To drive sustained awareness of the Saver Menu
- Using Ada to manage and activate billions of device-level audience data points alongside information about real world places and advertising, we created insights about how people travel and how to effectively reach and engage them whilst-on-the-go.
- McDonald's targeted light and infrequent visitors to its restaurants and used Ada to produce accurate predictions of how these people behave and how to best target them on their everyday journeys.
- A blend of 6 sheets and kiosks were used to drive cost effective reach nationally, with bursts being pulsed each month to ensure a sustained presence.
- Bursts were aligned with the payday moment in line with key sales spikes.
- Regional D6s were activated to ensure key city centre presence to defend against competitors value proposition with 25% of panels within a 500m proximity of McDonald's and key competitors.
- This Ada optimised campaign saw a +50% increase in footfall
- Generated an additional +1,329,485 visitors
- Resulting in 4.5x more incremental visitors
+ 50 %