Using OOH, help Lucozade burst into the stimulant energy category and build brand fame.
• Placement is key - in order to catch the attention of passers-by and reach energy drink enthusiasts on the move the sites chosen were strategically located in areas with high footfall.
• As creativity is the second-highest driver of advertising profit, bespoke special builds played a key role in the campaign.
• To further amplify the launch vibrant creative and supporting formats were used nationwide in order to build brand fame and drive further conversations.
• To ensure cut through a four-metre 3D can of Lucozade Alert was created and placed on a golden square in Wexford St, a placement that was key to reaching target audiences.
• Premium placements including a 240-sheet in Ranelagh and building banners also played a key role in the campaign.
• The campaign used a mix of both classic and digital Out of Home formats and was active across both ROI & NI.
• This campaign was planned and bought by Posterplan.