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HUN Wine

With many advertisers cancelling OOH campaigns, HUN made the bold decision to create an OOH-centric product launch.

The bold, tongue-in-cheek messaging mocked their decision to launch their brand using OOH during lockdown.

With OOH the brand successfully stood out during lockdown engaging audiences with humour and contextual relevance.

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Client Quote

Mark Woollard, Co-Founder & CEO, HUN Wine said, “Working with TBWA was one of the highlights of the HUN launch, the creative campaign gave the brand instant culture status, cemented our tone of voice and gained HUN national press – something not always easy for a start-up. Leaning into the lockdown wasn’t easy, but TBWA pulled it off.”

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