Google
Make the Most of Summer
About
We set out to offer useful and entertaining information by combining local Google Search and Maps data with live data feeds for weather, temperature and travel times.
The dynamic OOH was built to activate hundreds of creative combinations in real-time, at any moment based on current conditions showcasing the ways in which Google can help Brits make the most of Summer.
Results
- 462 locations across the UK
- 20% improved brand advocacy of Old Street location to those exposed.
