“Domin-oh-hoo-hoo” – the new way to order pizza is to yodel if you ask Domino's…

To drive mass awareness, Domino’s decided to capitalise on this momentous occasion by relaunching the app with standout OOH. To ensure our campaign rose above the noise, we supercharged Domino’s out of lockdown.

We used OOH to drive mass awareness and for a creative twist we set out to make it appear as though the yodels were coming out of an open window… Our site-specific creative was set to match the brickwork and window style of the buildings they appeared on.

“Domin-oh-hoo-hoo” was a campaign with national spread and creativity at its core, that really brought Domino’s yodelling message to life.