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Creative Solutions

1. Objective

To promote the group ordering feature available exclusively on the Domino’s Pizza Group app.

Dominos Social 1

2. Strategy

  • We used best-in-class OOH to drive mass awareness amongst the target audience and encourage friends to get together this summer by sharing a Domino's feast.
  • To maximise audience visibility, the three out-of-home executions were supported by a national targeted campaign and was planned, bought and produced by Havas Media and Talon Ireland.

3. Execution

• A creative build on the 240 sheet in Terenure incorporated a 2D yodel prompting a call to action for group orders. The Golden Square, located in Rathmines, used site-specific creative that matched the brickwork and window style of the building it appeared on. Lastly, with a media first in Ireland, Domino’s broke the frame of 25 Dublin Bus Superside formats, maximising impact with commuters and pedestrians.

• The campaign ran from the 18th – the 31st of July.

Dominos Social 3

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