Talon picks up two Bronze Lions at Cannes
Last week at the Cannes Lions International Festival of Creativity, Talon’s work earned two awards in collaboration with our media and creative partners.
A Bronze Lion was awarded for the Walker’s ‘Tweet to Eat’ twitter-activated digital 6-sheet sampling campaign with OMD UK, Clear Channel and AMV BBDO in the Mobile category; and another Bronze for the real-time #OreoEclipse campaign, in association with PHD and Grand Visual, in the FMCG Media category. This follows two successes in 2014.
About the winning campaigns
In 2014, Walkers launched three tweet-activated digital vending machines at bus shelters in central London locations. Using augmented reality technology, Gary Lineker appeared to be sitting inside the bus stop vending machines. On receipt of a tweet, Lineker then responded by dispensing free packets of Walkers crisps. The campaign was a great collaboration between Talon, OMD, Clear Channel and AMV BBDO. A video of the campaign can be viewed here.
Earlier this year Oreo playfully recreated its own eclipse across a number of different media including innovative digital OOH in London and Edinburgh. Data from the Royal Astronomical Society and TimeAndDate.com tracked and mirrored the movement in the sky to create an Oreo eclipse on digital OOH screens. The campaign subsequently generated a great deal of PR, social media and press attention. A time-lapse video of the campaign can be viewed here.