SSE drives OOH campaign for the 2014 Commonwealth Games
London, 22 July 2014: SSE, the official energy partner of Glasgow 2014 will feature rising sports stars Jade Jones, Aled Davies, Michael Conlan, Eilidh Child and Craig Carfray in an outdoor advertising campaign to mark the Commonwealth Games from 23 July – 3 August 2014, with the strapline ‘proud to support our athletes today’.
The nationwide campaign will reach audiences in roadside, retail and airport environments, including high-profile digital locations in a campaign appearing on sites planned and booked by OMD UK and Talon, production by Elmwood and Adam & Eve DDB, and digital technology by Grand Visual.
The digital out of home campaign calls on the country to back their Home Nations, as fans tweet messages of support using associated hashtags #GoEngland, #GoScotland, #GoWales and #GoNI. As the tweets increase, they will be dynamically fed by Grand Visual’s OpenLoop technology, in real-time, to the digital scoreboard, to record the position of the nation receiving the most support on Twitter during the Games. The winning nation receives funding for future sports stars from SSE.
Richard Evans, Business Director at OMD UK said, “Outdoor represents a fundamental pillar of our Glasgow 2014 strategy; delivering strong impact and making sure that each of the home nations are fully aware of SSE’s support for the games”.
The campaign will appear on outdoor digital and static sites at Trinity Leeds, Oracle Reading, Birmingham Bullring and Bluewater Kent; Edinburgh, Liverpool and Belfast Airport through JCDecaux, Clear Channel, Ocean and Eye.