Renault confirmed as launch client on City Welcome digital screen at London City Airport
Renault has helped launched City Welcome, the third in a series of architecturally designed digital OOH advertising structures at London City Airport.
Renault has used the site to showcase their brand with standout creative. It encompasses a number of exterior design elements and materials to transform the roundabout and main entrance into London City Airport.
City Welcome is a premium digital media asset that has the benefit of being located at the main entrance to the Private Jet Centre as well as the primary route into the Main Terminal.
The Renault campaign was booked through MGOMD and Talon Outdoor and Renault have chosen to invest in a number of digital assets at the airport, including the City Icon and a network of 58 digital screens inside the main terminal, providing complete coverage of the airport audience.
Jonathan Everaere, Client Director on the international team at Talon Outdoor, says:
‘We are delighted to see Renault extending their audience reach by including airport media as part of their UK campaign. By utilising London City Airport’s highly impactful newly installed Welcome digital screen, it gives Renault the perfect platform as a launch partner to fully engage with affluent business passengers and generate brand fame and memorability at a key Airport touchpoint.’