The Screen @ Southern Terrace launches with Marc Jacobs
Marc Jacobs is the launch partner for Ocean Outdoor’s latest digital iconic location, The Screen @ Southern Terrace. The super premium full motion digital screen dominates the western entrance to Westfield London, the UK’s number one shopping mall.
Created by OMD and planned by Talon, the campaign for Marc Jacobs’ Daisy perfume targets the lucrative Christmas shopping market at the major department and luxury stores of Westfield London.
Marc Jacobs marketing manager Diana Perez said “The launch of The Screen @ Southern Terrace gives us the opportunity to reach key audiences in the perfect retail environment during the biggest sales period of the year across both the main entrances to Westfield.”
Measuring 5.23m high by 2.67m wide and generating 331,154 impacts, The Screen @ Southern Terrace is Ocean’s second full motion digital screen at Westfield London. It is adjacent to the entrance to department store Debenhams and on the approach to the popular restaurants of the Southern Terrace.
Ocean marketing director Richard Malton said: “Ocean sites now cover every access point to Westfield London, the most successful shopping mall in the UK. Combined, the investment in The Screen @Southern Terrace and our established Eat Street @ Westfield London screen deliver close to one million impacts.”
Last month, Ocean unveiled East Face @Westfield London, a gigantic vinyl surround to London’s biggest out of home screen, which dominates the West Cross Route.