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18/05/2021 - Views

Why OOH Matters Now More Than Ever: A Marketer’s Guide

After more than a year of virtual meetings, extended screen time, and social distancing, consumers are ready for a spring awakening. An OAAA / Harris Poll study shows that digital burnout continues to rise, and with vaccines now widely available, people are ready for a reprieve from their devices and are seeking opportunities to head outside. Out-of-Home (OOH) has never been more ready to once again be an integral part of the consumer journey.

Today’s OOH is a powerful brand and awareness-building marketing channel. It delivers unmissable, creative messages for advertisers to engage audiences throughout their daily journeys at scale. In fact, 90% of the U.S. population is reached by OOH monthly. And 81% of consumers who noticed an OOH ad engaged with the messaging, according to a recent Nielsen OOH study.

Historically, OOH was bought in a silo, often planned separately from omnichannel campaigns. Its evolution in data and technology has now put OOH on par with other media channels, creating new opportunities for brands to plan holistically.

That’s why we’ve developed a guide to help marketers better understand OOH planning and buying and ensure that brands get the most out of the medium that matters more than ever before.

Among the topics:

  • Why OOH represents the most brand-safe and cost-effective advertising medium
  • How digital OOH and programmatic buying has made OOH more nimble and more precise than ever
  • How advancements in measurement are closing the loop on performance
  • How OOH elevates cross-platform results – the unsiloing of OOH 

Click here to download our Marketer’s Guide with insights on harnessing the power of data-driven OOH to capitalize on the medium’s ability to reach engaged, on-the-go audiences that produce outcomes-based measurement.