06/03/2015 - News
Virgin Trains East Coast to launch on new Forrest Digital Screen
In partnership with Talon Outdoor, and Manning Gottlieb OMD, Forrest are proud to announce Virgin Trains East Coast as the launch advertiser for a second spectacular Newcastle screen. Virgin Trains East Coast have elected to run a spectacular domination display during its first two live weeks at the beginning of May.
Planned for May 2015, ‘CityScreen Newcastle Central’ will dominate Newcastle’s Times Square, delivering an impressive 50 sqm of digital platform to its advertisers. The screen will sit proudly on Newcastle’s famous Life Building, at the forefront of Times Square in the centre of the city, and will be perfectly positioned to be seen by those departing from Newcastle’s bustling main rail station.
Located in the central hub of the city ‘CityScreen Newcastle Central’ offers the perfect platform to advertisers looking to showcase their display in the heart of the action.
Sandra Hernandez, Client Director at Talon Outdoor says “We are delighted to be working in partnership with Forrest Media on the launch of this great new digital location. Newcastle is still relatively new territory for digital OOH, and Forrest’s latest development, at Times Square, fits the quality bill for our client Virgin Trains East Coast. The location also delivers them an ideal audience given its proximity to Central Station”.
With this latest digital addition set to increase Forrest’s portfolio to a total of nine digital screens throughout Scotland and the north of England, Forrest UK Head of Sales, Sarah O’Sullivan, said: ‘Our experience and commitment to Scotland and the North has put us at the forefront of Newcastle’s digital awakening. We are delighted to be continued pioneers of digital in Newcastle and to be bringing agencies and their clients both progressive and highly targeted opportunities to advertise in this key city. This most recent development further strengthens Forrest’s ownership of prime OOH digital sites in the north of Britain.’
Delivering almost 1 million impacts per 2 weeks Forrest’s “CityScreen Newcastle Central” will fast become an iconic OOH opportunity in this much sought after northern city.