13/10/2014 - News
The newly digitised Old Street EC1 site launches with YouTube
A YouTube advertising campaign is launching the newly digitised Old Street EC1 that goes live today. JCDecaux’s Old Street EC1 is a premium media opportunity on the iconic Old Street Roundabout that comprises four state-of-the-art digital screens set in the heart of one of the most entrepreneurial and vibrant parts of London.
The campaign was planned and booked by OMD and Talon.
The wider YouTube campaign is geared to promote the best content on YouTube, as well as demonstrate the opportunity for people to become content creators and for brands to harness these channels to reach their audiences. It will showcase the work of three of its brightest stars – Zoella, Vice News and the Slow Mo Guys in ads running across Google-owned digital properties as well as TV, print and out-of-home signs.
Google’s Media Manager, Rob Maddison, commented, “The launch of Old Street EC1 really suits our campaign perfectly as it allows YouTube to become part of the fabric of this highly desirable and exciting part of London, around Tech City.”
Jamie Finn, Business Director – Talon, said “We’re delighted to have secured this fantastic new digital OOH placement for our client, Google. It ties in perfectly with our campaign objectives for YouTube, reaches a valuable audience and a site of this scale allows us to make a big impact in a unique area of London.”
Spencer Berwin, Managing Director – Sales, JCDecaux, said: “Old Street EC1 delivers the influential audiences that brands need - from the tech communities, to the city-workers and fashionistas. Digital brings a new level of engagement to our medium and we are delighted to see Google deploy this exciting new channel to its full creative potential, putting their vloggers centre-stage in the heart of Tech City.”
As part of the wider campaign, YouTube is using additional JCDecaux’s premium digital locations, including state-of-the-art screens in London Waterloo, Liverpool Street and London Euston stations and The Cromwell Road Digital Gateway.