26/11/2020 - News
Talon Wins 9 Awards & 10 High Commendations for OOH at The 2020 Drum Awards
After a challenging year, not only for the Out-of-Home (OOH) industry but for the world, Talon campaigns with our clients, agencies and creative partners winning 9 awards and 10 highly commended at The Drum Awards, was a great way to finish out the year!
Kicking off the ceremony, our campaign with PHD and Flying Object for “Twitter: Dating Advice Bureau,” won the award for the “Classic Posters & Banners” category. In true Twitter style, the social networking site kicked off its Valentine’s weekend campaign by highlighting actual users’ dating struggles. The campaign also went on to win two highly commended awards in the “Transport” and “Disruptive” categories.
The next category, and the first win of the evening for Dracula, was for “Special Builds & Site Adaptions.” True to the daylight-detesting nature of Dracula, the campaign consisted of a series of ominous bloody stakes during the day, and a shadowy silhouette that was only fully revealed at night. Working closely with BBC Creative and Havas Media UK, the campaign went viral, sparking a huge level of interest across the industry and beyond.
Our campaign for TikTok’s sponsorship of the BRITs 2020, in partnership with Hearts&Science, Ogilvy and Global Street Art, also received its first award of the evening, winning the highly commended award in this category.
Another win for our work with the BBC and Havas, as well as Global Street Art, was the award for “Visual Craft.” To promote the launch of Peaky Blinders' fifth season, we took advantage of the show’s huge cult following by setting up a fan art competition. The two winning artworks were projected onto murals located in London and Birmingham, as well as being showcased on high impact billboards across the UK.
In the next category for, “Spectacular,” the innovative creative work for Dracula would scoop yet another highly commended award. This category was swiftly followed by “Copywriting,” in which the digital campaign for Soreen (Soreeeeeeeeen) with Goodstuff would win the highly commended award and the fantastic contextual campaign in partnership with MGOMD and TBWA for HUN Wine - their first OOH campaign - would win outright. The bravery of this brand to launch during lockdown, with punchy, iconic creative truly paid off.
Moving on to the next category for “Small Budget,” our work for Lipton “Peace Time Tea” with OMD and Pixel Artworks, would win its first highly commended award of the evening. Sharing messages of peace on World Peace Day, Lipton would light up clock towers and landmarks in 11 markets.
Lipton’s second win was the highly commended award for “International Campaign.” However, the winner of this category would be the largest ever UGC digital OOH campaign we implemented in partnership with Grand Visual, Plexus and the World Out of Home Organisation. Sending Love also went on to win the highly commended award for “Best Collaborative Campaign during Covid-19.”
Next up, the award for “Use of Data,” in which our Ada-optimised campaign for S’well along with Craft Media and Goodstuff took the win. Our work for Google “Make the Most of Summer” with Grand Visual, OMD and 72andSunny, took home a high commendation.
Winning the award for “Interactive,” Skoda' s interactive digital OOH experience created by OMGDOOH, partnering Talon, PHD and Ultraleap, promoted the brand’s new range of SUVs in a safe, touchless manner, all in the wake of COVID-19.
The next award, and TikTok’s second highly commended win of the evening, was for the “Most Effective Use of Live Updates.” Using the iconic Piccadilly Lights, TikTok were able to live-stream the red carpet for the BRITs, turning it into a main event.
Now, back to BBC’s Dracula. As well as winning another award for “Most Talked About,” the campaign would also go on to win the penultimate category - “The Chair Award.” Speaking about the campaign, Kevin Johnson, Chief Executive at Mediacom Canada, described it as his “personal favourite.”
To be recognised with 19 awards for all the hard work, smart thinking and collaboration that goes into delivering successful OOH campaigns is incredibly rewarding for all the teams involved. There were some amazing entries across the board this year that truly demonstrated the capabilities of OOH and why this industry can demonstrate real creativity, agility and impact in such a challenging environment.