22/11/2019 - News
Talon scoops seven drums at the Drum OOH Awards
Together with our partner agencies, Talon took home seven wins at the annual Drum Out-of-Home (OOH) Awards.
Starting the night with an impressive 17 entries shortlisted, Talon took home seven awards and a highly commended for UKTV Dad’s Army: Lost episodes mural in ‘Visual Craft’.
YouTube Music and OMD led the way with a win in the Spectacular category, for lighting up County Hall and Old Billingsgate during The BRITS. Driving consideration for YouTube Music during one of the biggest awards on the British music scene, a carefully synchronised lighting and projection show was coordinated to play across County Hall with LED lighting on the London Eye. Of course, it wouldn’t be a celebration of music without sound, so festival sized speakers were rigged along the Southbank of the Thames.
The show continued further down the Thames with a media first projection at Old Billingsgate. Taking it a step further congratulations messages to artists for each award were projected in real-time, creating relevant, contextual content on every projection. Each one was captured and shared with labels so artists could post directly to their own social media channels. Talon partnered with OMD, Fuse and Pixel Artworks on this campaign.
Oatly picked up ‘Best interconnected formats’ award for the London Coffee Festival campaign. Murals bearing the slogan ‘Ditch milk’ were painted across Shoreditch, timed to coincide with the London Coffee Festival taking place at the Old Truman Brewery where 35,000 coffee aficionados and baristas were expected to attend. Despite not being an official sponsor, Oatly dominated the festival with the campaign starting in the surrounding area to make it truly unmissable no matter how you travelled. All the formats worked in harmony to create a consistent message to encourage festival goers to ‘Ditch milk’! Talon collaborated with PHD North and Global Street Art.
The award for ‘special builds and site adaptations’ went to the SEAT x CALM campaign. Working with Talon, PHD and Global Street Art, SEAT, part of the Volkswagen Group, wanted to promote their relationship with CALM (Campaign Against Living Miserably), the mental health movement, to raise awareness of the relationship and the lifesaving work CALM do tackling the serious topic of male mental health. So, we decided to tell the public to 'Grow a Pair'. Run during Mental Health Awareness Week, an estimated 570,000 cares and an estimated 1.75 million passers-by will have passed by the mural. Through its visually impactful and provocative headline the campaign helped to raise awareness of mental health issues throughout the week.
Other Talon successes included a win in the copywriting category for BREWDOG with Goodstuff, blowUp media, Craft Media and Uncommon for the ‘ADVERT’ billboard. The ITV Strangers campaign won in the multi-channel strategy category and the visual craft category was won by Habito for the ‘Hell or Habito’ campaign both run with our partners Goodstuff. The final win of the night went to Talon, Hearts & Science and UKTV for ‘Dave’ in the best use of long copy category.
2019 has been an impressive year for Talon with six wins at the OMA’s earlier in the year, followed by these seven wins. Supported by our superb partner agencies and clients, we’ve been able to continue to showcase the breadth and depth of our continued high standard of work. We look forward to continuing to push our ‘Smarter as Standard’ approach forwards in 2020, and hopefully keep creating award winning campaigns!