25/08/2022 - News
Talon Outdoor Joins the IPA Media Climate Action Charter
Talon Outdoor, a leading, independently owned global Out-of-Home (OOH) media agency, has signed up to the IPA Media Climate Action Charter, as part of the company’s commitment to environmental sustainability.
Joining other leading media agencies, including Havas Media, MG OMD and PHD Media, the charter provides agencies with the tools and resources to support their transition to a zero-carbon future.
We are in a climate crisis. As outlined by the IPA, even the most optimistic climate scenarios are fraught with uncertainty and potential catastrophe. As we begin to rebuild and recover from the disruption brought about by COVID-19, now is the time for the advertising industry to define a new path for how we become better custodians of the world we live in and begin to take meaningful action.
As part of Talon’s commitment to sustainability, the business has enlisted a “sustainability squad” including members from different departments across the business. Whilst ensuring that Talon meets the highest standard of social and environmental impact in all aspects of business, this squad will also be focusing on becoming Ad Net Zero certificate ambassadors and collaborating with selected sustainable partners.
At Talon, we take our responsibility for the planet very seriously and by joining the IPA Media Climate Action Charter we hope to play our part in accelerating the journey to a zero-carbon reality within the media industry.