19/05/2022 - News
Talon Joins Canadian Out-of-Home Marketing and Measurement Bureau to Grow Presence in Canadian Marketplace
Toronto, May 19, 2022 - COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, is pleased to welcome Talon Outdoor as a member.
Talon Outdoor, like all COMMB members, will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving highly valuable for Talon as a new out-of-home specialist agency in the Canadian landscape.
“COMMB prides itself on providing agencies like Talon Outdoor current, comprehensive research on the value of OOH advertising,” said COMMB President Amanda Dorenberg. “I am confident Talon will derive great use from our robust reporting and in-depth data.”
“OOH as a brand marketing channel is experiencing tremendous growth. The medium is outpacing other channels in ad spending so far in 2022, as one of the most dynamic forms of advertising in large part due to its digitization and new targeting and measurement innovations. We look forward to joining COMMB and leveraging their extensive local market expertise and networking opportunities to further build and grow our presence in the Canadian marketplace,” said Jonathan Conway, Chief Operating Officer, Talon America.
Talon Outdoor is a global OOH full-service agency with a longstanding history in the United Kingdom and established offices in key cities across America, Germany, Asia-Pacific and the Middle East. In this new venture, Talon America, headquartered in New York City, will be extending certain campaigns from the United States into Canada. With Talon’s recent investments in market-leading AdTech platforms, COMMB’s cutting-edge data and insights are perfectly positioned to help fuel their growth.
COMMB members receive a range of benefits:
- Exclusive access to granular audience circulation and impression data for all OOH media owner/publisher members’ inventory
- Option to join COMMB’s Marketing or Programmatic Committees, which formulate and adopt out-of-home marketing standards
- Networking and opportunities to strengthen accountability and credibility with clients
- Enhanced exposure to other member companies, marketing, educational resources, 'COMMB Talks' events and more.
COMMB is the national not-for-profit organization for the Canadian OOH industry comprised of advertisers, agencies, media owners, and programmatic tech-stacks. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations, and member services. www.commb.ca