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16/09/2021 - News

Talon Awarded IPA Effectiveness Accreditation

Talon is pleased to announce it is an IPA Effectiveness Accredited Agency. The IPA launched its inaugural IPA Effectiveness Accreditation, an endorsement that your agency culture is dedicated to business effectiveness, this year, announcing today that Talon Outdoor, along with 18 other agencies and the only OOH Agency to receive this award.

This accreditation certifies that effectiveness runs through the veins of our agency, demonstrating Talon’s ability to create an evidence-based economy within OOH. The judging process, conducted by a panel of leading brand owners, academics, authors and effectiveness specialists, was a rigorous process, through which we had to demonstrate how effective at Talon we are, from effective planning, tech and measurement. 

This IPA seal of approval supports our Smarter as Standard philosophy and gives Talon credibility and confidence for our clients by demonstrating how integral effectiveness is to our agency business mindset.

James Copley, UK CEO commented: "We are very pleased to have been awarded the IPA Effectiveness Accreditation to proudly show that effectiveness is paramount at Talon. We continue to focus on client outcomes and driving effectiveness capabilities within OOH." 

Emily Alcorn, Head of Insight added: "As an OOH specialist, it is our role to challenge, lead and champion effectiveness within the industry. The IPA Effectiveness Accreditation endorses Talon's role within OOH and our leadership in effectiveness."