Skip to Content
07/03/2022 - News

Specsavers’ “Should’ve Gone to Specsavers” Campaign is Back with its Wittiest Out of Home Execution Yet!

After a temporary hiatus during the UK’s Covid-19 lockdown, Specsavers’ iconic “Should’ve Gone to Specsavers” campaign is back – with even more hilarious examples for making sure your optical health is taken care of.

Live until the 27thof March 2022 across sites in London and Leeds; the Out of Home (OOH) campaign consists of three special build ‘fails,’ bringing to life the famous, ‘Should’ve gone to Specsavers’ campaign in OOH.


While two of the sites, ‘Billboard Blunder’ and ‘Dodgy Install’ have feature 48s posters humorously posted on their side, with the posters pasted onto the walls behind the billboards; the third site, ‘Lost Ladder’, has the billboard poster’s ladder leaning against the billboard and posted over by the 48s poster. It’s clear to see that whoever posted the campaigns “Should’ve gone to Specsavers.”


Created by Specsavers' in-house creative agency, The Agency; the campaign was planned, bought and produced by MG OMD and Talon Outdoor’s Creative Solutions team in collaboration with Global Street Art and Jack Agency.