02/04/2015 - News
McDonald's uses DOOH and Regional Messaging
McDonald’s has launched an exciting Digital Out of Home campaign to enhance the 10 year anniversary of McDonald’s Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonald’s.
The partnership involves a Monopoly-style game that is integrated into McDonald’s products, which gives customers the chance to win prizes after purchasing products from its restaurants including four grand prize give-aways of £100,000.
This year, Grand Visual’s OpenLoop technology will help deliver localised updates across eight different regions, with the latest number of prizes claimed in the local area broadcast. The fun creative is focused around the notion there are so many prizes to be claimed “you’d better start practicing your winner’s dance”.
The campaign is delivered on over two hundred screens across thirteen media owners in the run up to Easter weekend. The campaign was created by Leo Burnett, planned and booked by OMD and Talon, and delivered by Grand Visual.