07/10/2021 - News
Kwik Trip Appoints Talon America as Out-of-Home Media Partner
Kicks Off Campaign for Store Expansion in New Markets
New York, NY – October 7, 2021 – Talon America, a leading independent Out of Home (OOH) media specialist, today announced that it has been appointed as U.S. OOH media agency partner by Kwik Trip, a family-owned convenience store chain based in La Crosse, WI. Kwik Trip is expanding into new markets and Talon was selected as a partner with capabilities to develop and execute OOH advertising strategy across local and regional markets to support its rapid growth.
Kwik Trip operates more than 775 stores in Wisconsin, Minnesota, and Iowa with plans to accelerate its store openings over the next several years. Talon will deploy a format mix of static and digital billboards across the U.S. to illustrate Kwik Trip’s commitment to delivering fresh, quality products daily to local communities. The creative campaigns will also promote new store openings as well as drive in-store promotions.
OOH continues to be a key medium for reaching convenience store shoppers, with over 73% of consumers who visited stores noticing OOH ads in the past month, according to the MRI-Simmons, Fall 2020 study.
“A renowned Midwest convenience retailer, Kwik Trip is bringing its fresh convenience concept to more markets and OOH is a proven channel for reaching local audiences at scale with high impact storytelling,” said Jim Wilson, CEO of Talon America. “We look forward to our collaboration in supporting Kwik Trip’s growth agenda with creative OOH campaigns that deliver efficiencies and effectiveness for engaging with high-intent, on-the-go audiences.”
“We see OOH as an efficient and effective way to drive awareness and engagement with new and existing local customers across the communities we serve,” said Kwik Trip’s Director of Marketing, Mark Meisner. “We’re impressed with Talon’s OOH expertise and ability to bring precision targeting and measurement capabilities to deliver outcomes-based performance for OOH campaigns in support of our many business initiatives.”
Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with additional offices in Manchester and its affiliate Talon America LLC headquartered in New York City, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 75 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonoutdoor.com and follow up on Twitter and LinkedIn.
About Kwik Trip
Kwik Trip is a family-owned convenience store chain founded in 1965. Kwik Trip owns and operates over 775 stores and employs over 30,000 co-workers in Wisconsin, Minnesota, and Iowa. The stores receive daily deliveries of fresh baked goods, dairy products, soups, salads, fruit, produce, sandwiches, take home meals, and sells grocery products, general merchandise, gasoline, and related petroleum products. The company operates its own bakery, dairy, water bottling line, kitchens, food safety lab, distribution center, ice plant, LP plant, blow mold facility, transportation company, and health clinic. Kwik Trip makes, ships, and sells 80 percent of its own branded products and serves over 9 million guests per week. To learn more, visit kwiktrip.com.