20/05/2015 - News

Iconic IMAX gets the London Look with Kate Moss

The campaign breaks on Monday, May 18 and runs for two weeks.

Sarah Davies, Marketing Manager for/on Rimmel London said: “Two British icons are brought together for the first time in a campaign which really delivers on the world beating wow factor of out of home advertising.”

At 1,734m² the IMAX is Europe’s largest and most unique advertising location.

Ocean account director Rob Hesketh said: “Ocean’s recent investment in new LED lighting effects brings glossy magazine quality advertising to London’s IMAX for the first time. Its impact is impossible to replicate.”