30/01/2020 - Views
How brands have owned April Fool’s Day with OOH
With April Fool’s Day just around the corner, we’re looking at some of the innovative and humorous ways our leading clients have used out-of-home (OOH) to participate in the cheeky custom.
Taking place every year on April 1st, April Fool’s Day is an almost international custom where many will play practical jokes and tricks on one another. Although its exact origins are not certain, it seemingly dates to the 1300s, and is widely celebrated across the globe.
This year, the event takes place on a “Hump Day” (Wednesday), making this a great opportunity for brands to brighten audience's mood with some light-hearted creative. However, to avoid being the April fool, all OOH creative must be taken down at midday!
So, let’s take a look at some of the brands we’ve had the pleasure of working with, who owned April Fool’s Day with OOH.
From a brand that doesn’t shy away from creating a big statement, McDonald’s takes full advantage of the phenomenon that is April Fool’s Day. Last year, the fast food giant fooled audiences with news that the brand was launching milkshake sauce pots. The outrageous OOH creative was part of an integrated strategy that also covered online and social channels. McDonald’s milkshake dipping enthusiasts were disappointed to say the least when they found out it was nothing more than a prank...
It wasn’t the first time McDonald’s used OOH to participate in April Fool’s Day... Back in 2016, the brand also tried to convince its audience that it was opening its first restaurant on the Moon.
Comedy Central launched its new TV channel for “socially advanced young people” called Hipster TV, complete with a new logo and uber cool TV show listings such as, “Coffee Barristar” and “Geordie Shoreditch.” The humorous OOH campaign really captured the channel’s tongue in cheek persona and engaged its young “hipster” audience.
Although April Fool’s Day isn’t a typically big spending day like Black Friday, it’s still a great opportunity for brands to have some fun and engage with audiences. By encompassing the cheeky humour associated with April Fool’s Day, each of these OOH campaigns ensured the brands stood out from the crowd.