03/07/2012 - News
Eric Newnham joins and relaunches Talon
Eric Newnham Joins Talon Outdoor.
Former Kinetic Boss Becomes a Shareholder in City-Based Independent.
Eric Newnham today announced that he is re-entering the out of home sector by becoming a shareholder in specialist agency, Talon Outdoor.
Having sold Kinetic, his former agency, to WPP Eric left the company in 2010. Since this time Eric has immersed himself in the digital sector, in particular screen and mobile and has recently accepted digital media business directorships at Blis Media, Ballpark Ventures and Let’s Go Crazy.
Newnham explained ‘I have spent quite some time developing my passion and understanding of the latest in digital and mobile communications. Consequently I have a clear vision as to how outdoor can adopt some new technologies and Talon’s size and independence gives us the perfect platform to explore these fully.’
Talon was founded in 2007 by current MD, Nick Jarman and is the UK representative of IOOH, a global network of independently owned outdoor specialists covering 15 countries and billing over £100m.
Jarman said ‘Eric joining Talon is hugely exciting. He is one of the key players in the sector and his knowledge and contacts are invaluable – but more than that, he comes to us with a very exciting point of view. Together we want to create a stronger specialist agency that is both forward thinking and innovative; under Eric’s guidance we can do this.’
Newnham added ‘The current specialist sector is polarized and we think there is huge potential for an independent business to introduce some fresh thinking. Clearly traditional outdoor delivery will be a fundamental part of our business but we want to work with new clients and embrace the exciting opportunities technology presents.’