08/04/2014 - News
Amazing Spider-Man 2 Electrifies with Electroluminescence
To celebrate the launch of Sony Pictures’ The Amazing Spiderman 2 (released in the UK 18th April 2014), Manning Gottlieb OMD, Talon and Clear Channel proudly announce an electrifying OOH campaign with a difference.
With a progressive use of electroluminescence, the campaign places the much anticipated villain ‘Electro’ played by Jamie Foxx at the heart, with the innovative 6 sheets visibly bringing the character to life with dynamic bolts of lightning.
Taking over six cities across the UK from Tuesday 8th April with sites planned and bought by Talon, the electrifying 6 sheets form part of a larger OOH campaign in excess of £1m, including Bus wraps and T sides, and premium backlit spots including the IMAX.
Oli Cooper, Business Director at Manning Gottlieb OMD said: “With The Amazing Spider-Man 2 taking the franchise to new heights, we needed our OOH campaign to do the same. This creative use of technology strategically placed across the UK, will spark imagination and ensure it’s the film everyone’s talking about this Easter”
Jane Robertson, Advertising Manager at Sony Pictures said: “Electro is a new, exciting villain for Spider-Man and this was a great opportunity for us to introduce the character and bring him to life on the streets in a unique and interesting way”.