11/12/2013 - News
Accord Group is latest media agency to appoint Talon as its Outdoor specialist
Talon Outdoor Chosen by Accord Group as OOH Partner Business Awarded Without Pitch
The Accord Group has revealed it is the latest media agency to award its Outdoor planning and buying to Talon Outdoor.
Accord, which specialises in working with small and medium-sized clients, across a number of sectors including Travel, made the appointment without a pitch and sees Talon replace incumbent, Kinetic.
Vincent Sitwell from Accord explained, ‘Accord and some of the team at Talon enjoy a positive working history and whilst this was a factor in our decision, the overriding reason to make Talon our OOH partner was our natural synergy around real time intelligence and insight. Outdoor is evolving and Talon convinced us that they are the agency at the heart of this evolution.’
James Copley, Managing Partner at Talon Outdoor, added ‘We are hugely excited to be chosen by Accord and the team is looking forward to working across a wide spectrum of clients. As Outdoor becomes a more accessible media platform, Talon is passionate about brands of all sizes being able to enjoy its benefits. We relish the chance to showcase this through this new partnership.’