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Taking place from 29/06 -  06/07, Wimbledon is the largest single annual sporting catering operation (3,000 staff) carried out in Europe.

  • During the Championships, more than 156k retail transactions took place in the Wimbledon Shops and Kiosks.
  • 54% of spectators were female.
  • 81% of spectators were from the ABC1 demographic (Upper Middle Class, Middle Class & Lower Middle Class).

Ada Audience Insight

Ada can be used to identify people who regularly watch tennis and then allow us to use OOH locations where coverage will be at its maximum. Furthermore, using 1st Party MAID data, Ada can identify those likely to bet on tennis games.