Vaping industry

Generator

Current market

So far in 2019 OOH accounts for 98% of media spend amongst the top four players of the vaping industry
The UK vaping industry is dominated by these top players, meaning there is still scope for it to be disrupted - total OOH spend in Q1 £3.8m.
Massive potential for vaping audiences - around a third of smokers still haven't tried e-cigarettes, meaning the industry is open to new users.
Controversial nature of vaping - 65% of vapers' agree that it has become fashionable, which has been an advantage to some vaping brands.
Replicating the US market may not work for the UK