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US Open

Generator

Insight

  • The 2019 US Open Championship takes place between the 27th of August & September 9th at the USTA Billie Jean King National Tennis Center, in NYC.
  • The U.S. Open has become a $350m business (including $120m via broadcast and $70m through sponsorships) 
  • The US Open offers both domestic and International broadcasting rights receiving global interest – heightened when featuring Americans. A great example of this was during the 2001 final between the Williams sisters, which reached 22.7m viewers on CBS. 
  • Over 700,000 attendees are to be expected. 40% of attendees come from outside the greater NY metro area. 
  • 65% of attendees are affluent, aged between 25 and 54 with an average household income of over $180k.

Rationale

  • An opportunity for brands to associate themselves with one of the key prestigious sporting events of 2019 and in the world.
  • OOH advertising reaches 96% of the adult population each week. 
  • 70% recall seeing an outdoor ad in the past month. 
  • 12%+ audience uplift with OOH during sporting events. 
  • There is a plethora of OOH environments/formats available targeting fans moving throughout the venue and close to POS. 
  • Premium DOOH capabilities to deliver dynamic, contextual, data driven content or amplify TV/Online spend. e.g. live score updates, news and commentary.

The Opportunities

Please contact TalonGeneratorUS@talonoutdoor.com for further information on US Open opportunities that fit your brand strategy.

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