Due to COVID-19, the 2020 Tokyo Olympics was postponed to 2021, increasing anticipation.
Although travelling overseas to watch the games is not an option this year, we expect the now-reopened hospitality venues to be busy with viewers soaking in the excitement.
Ada Audience Insight
Ada offers bespoke and unique audience insight into real travel behaviours. The data can be used to hyper-focus campaigns to identify the locations that are seen more frequently when people return back to the real world. Furthermore, Ada will allow us to identify audiences where they will be the most effective and have the greatest impact.