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Super Bowl 2019

Generator

Insight

  • The 2019 Super Bowl takes place on February 3rd at the Mercedes Benz Stadium in Atlanta. 
  • It is one of the biggest single day sports events in the world drawing high television ratings each year with approx. 150 million viewers globally. 
  • $400m estimated economic impact on Atlanta. 
  • The Super Bowl generates around $14bn worth of retail spend.

Rationale

  • $4k-$30k attendee spend for Big Game weekend and $28mm hotel spend in the lead up to the game. 
  • 93.6% of Super Bowl location visitors don’t actually attend the game. 
  • 78% of fans will be busy on social platforms while the game is on. 
  • Facebook is the most popular, followed by Twitter, Instagram, and Snapchat. 
  • 73% of mobile usage happens while people are on the go. 
  • OOH activity drives a +25% uplift in smartphone brand actions. 
  • This creates a perfect mirroring with DOOH, and has opened up a fully complementary, 4th Space for brands looking to integrate social and OOH.

Opportunities

Please speak to Talon regarding opportunities in OOH around this event. 

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