Staycations in 2020
Targeting those visiting family and heading to ‘staycation’ destinations across the UK, focusing on key arterial routes.
OOH is uniquely placed to be the key channel for brands to reconnect with the public as we return to towns and cities and visit friends and family. The lifting of restrictions will be a momentous social and cultural awakening as people emerge from enforced isolation and break free from laptops, mobiles and TV.
Ada Audience Insight
Ada offers bespoke and unique audience insight into real travel behaviours. The data can be used to hyper-focus campaigns to identify the locations that are seen more frequently when people return back to the real world. This can include capturing audiences like those travelling to family, staycationers and commuters.