Six Nations

With over 1/5 of the population invested in Rugby, the event is widely viewed. The Six nation often sees a spike in alcohol consumption with 77% of viewers drinking beer at least once a month.

Ada can be used to identify people who regularly go to Rugby games and then allow us to use OOH locations where coverage will be at its maximum. Furthermore, using 1st Party MAID data, Ada can identify those likely to bet on rugby games.