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Royal Baby

Generator

Insight

  • The Duke and Duchess of Sussex are expecting their first child in April. • The event will receive widespread interest and press coverage on a global scale. 
  • Their wedding was the BBCs most watched TV event of the year. Over 23m watched the events in the U.S. 
  • Princess Charlotte was greeted by a global media frenzy with an estimated 1.5 million tweets mentioning the royal baby between Saturday and Monday. 
  • The pomp and ceremony of Britain’s Royals is a huge tourist draw – generating approx. £500 million every year for British tourism. 

Rationale

  • When contextual copy is used people are 55% more likely to find the advertising relevant to them. 
  • Perfect opportunity to run a stand-alone campaign or kickstart a planned press/online campaign. 
  • Creative flexibility to run live feeds, commentary, social media links as the news breaks. 
  • Full motion DOOH has opened up a fully complementary 4th space for brands looking to use video advertising to connect with consumers (+23% brand effectiveness when FMDOOH was added o a social plan. 
  • Light TV Viewers are 83% more likely to engage with live full motion content on DOOH.

Opportunities

Please speak to Talon about opportunities around this event. 

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