- Online retail continues to grow with consumers spending £1 in every £5 online.
- Consequently brands are evolving their instore experience creating social, technological or experiential activity encouraging further in store spend.
- The highest retail spend category is £200-£399 with 15-24’s +109% more likely than the average to buy from designer brands. However, their purchase decisions for these items under-index on quality and durability.
- An increase in “fast fashion” has led to brands pushing sustainable lines and showcasing their green credentials. The ethical production of clothing is a strong influence on the purchasing decisions of 15-24’s. However, they are the most influential group in fast fashion.
Please contact Talon for further information.