Generator

Generator

The Generator is a structured programme of initiatives that bring together our planning, insight and strategy teams to focus on delivering insightful and timely material for our clients.

It generates insight and proactive initiatives around how we can use OOH in a smarter way, as standard, to deliver more value.

Diwali 2018

The festival is an opportunity for a range of brands to position themselves as the perfect Diwali gift.

Large Format Digital OOH

A huge investment across the UK has seen a +267% increase in Large Format DOOH inventory, creating opportunities for smarter, efficient and innovative planning.

Halloween 2018

52% of UK Halloween shoppers plan to be prepared for trick or treaters by spending on celebratory food and drink.

London Fashion Week - September 2018

Premium DOOH screens are the perfect match for fashion and luxury brands as they act as a priming agent –providing status, fame and stand-out.

Golden Week - October 2018

Perfect for luxury brands looking to tap into this high spending audience in the mind-set to shop.

Christmas 2018

There is a wealth of opportunities throughout the Christmas season, from shopping to people becoming more sociable and mobile.

Back to School

The market is worth approx. £1.5 billion and is one of the biggest events for retailers after Christmas as parents stock upon a range of goods.

Edinburgh Festival Fringe 2018

This is a fantastic city to showcase OOH and reach a vast and highly mobile audience during the festival.

The 4th Space

An initiative to prove the effectiveness of OOH as a video distribution channel.

Eurovision 2018

The nonsensical, and sometimes controversial, nature of the show can provide brands with the perfect opportunity to be reactive on digital OOH.

Father's Day 2018

40% of UK consumers plan to buy retail goods and the market is worth approx. £700m.

Ramadan and Eid

An opportunity for a very broad range of clients to target a huge UK audience that will be travelling, entertaining and gifting over this period.

April Fool's Day 2018

Coinciding with Easter Sunday, this year’s April Fool’s Day will see a heightened levels in movement of people.

Summer of Sport

With 34% of all adults watch sporting programmes OOH, this summer's packed schedule is the perfect time to target those on the go.

2018 FIFA World Cup

A superb opportunity to reach a brand’s audience around one of the key sporting events of 2018.