The Generator is a structured programme of initiatives that bring together our planning, insight and strategy teams to focus on delivering insightful and timely material for our clients.
It generates insight and proactive initiatives around how we can use OOH in a smarter way, as standard, to deliver more value.
Black Friday / Cyber Monday - US Opportunities
Over 180 million Americans are predicted to shop in-store or online over this weekend.
Charity Sector OOH Opportunities
November and December are key months for charitable donations, coinciding with major national appeals and Christmas campaigns.
Thanksgiving Travel - US Opportunities
Congested roadways and overcrowded airports mean more eyes on your advertising.
Why OOH in Q4
With a wide range of events taking place across Q4 there are plenty of opportunities for creativity and innovation in OOH.
The festival is an opportunity for a range of brands to position themselves as the perfect Diwali gift.
Large Format Digital OOH
A huge investment across the UK has seen a +267% increase in Large Format DOOH inventory, creating opportunities for smarter, efficient and innovative planning.
52% of UK Halloween shoppers plan to be prepared for trick or treaters by spending on celebratory food and drink.
London Fashion Week - September 2018
Premium DOOH screens are the perfect match for fashion and luxury brands as they act as a priming agent –providing status, fame and stand-out.
Golden Week - October 2018
Perfect for luxury brands looking to tap into this high spending audience in the mind-set to shop.
There is a wealth of opportunities throughout the Christmas season, from shopping to people becoming more sociable and mobile.
Back to School
The market is worth approx. £1.5 billion and is one of the biggest events for retailers after Christmas as parents stock upon a range of goods.
Edinburgh Festival Fringe 2018
This is a fantastic city to showcase OOH and reach a vast and highly mobile audience during the festival.
The 4th Space
An initiative to prove the effectiveness of OOH as a video distribution channel.
The nonsensical, and sometimes controversial, nature of the show can provide brands with the perfect opportunity to be reactive on digital OOH.
Father's Day 2018
40% of UK consumers plan to buy retail goods and the market is worth approx. £700m.