Out of Home for The Holidays
In our latest study, Talon America partnered with LoopMe, the outcomes-based advertising platform, to unwrap U.S. consumers’ new holiday shopping behaviors and uncover insights on how brands can reach, engage, and convert ideal customers.
As brands finalize their strategies to capitalize on the holiday shopping season, it’s become increasingly important to think holistically about the customer journey to be able to connect with, and influence shopper decisions. Our study demonstrates the pivotal role OOH advertising plays in building awareness and recall, as well as sparking consumer action amid a highly competitive marketplace. Developing the right campaign strategy and captivating creative, in addition to harnessing data-driven insights to reach on-the-go shopper audiences, will be essential steps towards brand and business success in this year’s holiday season.