OOH Works for Cannabis
Cannabis: A Budding Out-of-Home Advertising Vertical
At last count, the recreational use of cannabis is legal in 11 states for adults over the age of 21 and the medical use of cannabis is legal in 33 states – with more states on the horizon. U.S. retail sales of medical and recreational cannabis are on pace to eclipse $15 billion by the end of 2020, an increase of approximately 40 percent year-over-year. Total U.S. sales could rise to $37 billion by 2024, according to Marijuana Business Daily’s 2020 Marijuana Business Factbook projections.
What’s clear is that the cannabis industry has proven very resilient to the economic circumstances spurred by COVID-19.