OOH in 2020
Insight into 2020
2020 promises continued growth and transformation in a sector that has added quality, relevance, creativity, data and technology to its offering. OOH remains a reach medium – unique and standing out in a fragmenting media sector - but can offer action, evidence, context and content as it adapts to change to remain relevant, unique and trusted.
Six areas hold the key to change and evolution in 2020. Digital OOH’s rise, OOH growth and MO consolidation, The scaling of technology, real advances in data and evidence affecting planning and outcomes, and the reaction to the need of consumers for immersive experiences.
We expect more growth and transformation next year, with OOH in a good and exciting place. Digital and Technology scale, Data and Evidence advances and Channel Integration benefits will be key drivers of success.
Please contact Talon for further information.