OOH in 2019
Consolidation in OOH
In September, Global entered the OOH market with the purchases of Outdoor Plus, Primesight and Exterion.
We believe that the acquisitions by Global will drive further growth and investment in UK OOH, with all the additional benefits and efficiencies arising from the continued expansion of digital OOH.
The consolidation is unlikely to stop there.
Online convergence - greater integration across the digital spectrum
With more clients applying more caution online, DOOH can enhance brands' emotion led strategies whilst connecting with younger audiences.
Growth in OOH - Rush hour is the new primetime
- An encouraging outlook for OOH.
- Digital growth, consolidation and further investment means OOH is now being talked about as a more dynamic channel.
- Major aesthetic improvements made to environments are driving growth forecasts and more creativity.
- Use of data, measured location planning and automation will keep OOH relevant in times of change and uncertainty.
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