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OOH in 2019

Generator

Consolidation in OOH

In September, Global entered the OOH market with the purchases of Outdoor Plus, Primesight and Exterion.

We believe that the acquisitions by Global will drive further growth and investment in UK OOH, with all the additional benefits and efficiencies arising from the continued expansion of digital OOH.

The consolidation is unlikely to stop there.

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